PFN Member for Canada, The GTI Group, backed by private equity firm Novacap, has experienced tremendous growth with new start-ups, numerous acquisitions and the expansion of existing business units. To better reflect this progress and the future growth of The GTI Group, the company today announced the next evolution of its corporate brand.
“We are basically one company working together to serve our extensive client base, even though we have several locations both in Canada and the United States. The variety of our numerous service offerings enables GTI as one company to serve all our clients logistical needs by leveraging the skills, talents and institutionalized knowledge we’ve accumulated,” said The GTI Group CEO and President Richard Lafreniere. “Our new brand reflects this objective, demonstrating to clients that we’re one family with shared values and a shared commitment to exceptional customer service through comprehensive, customized logistics solutions.”
The rebrand consists of a new standardized corporate logo and colors with the new circular ‘G’ mark and trademark blue seen consistently across all business units. The new brand mark plays on the ‘G’ of GTI, with the circularity of the ‘G’ representing GTI’s full-service, comprehensive freight transport and logistics offering, while also nodding to the supply chain cycle itself. The arrow is tilted upward, demonstrating the forward progress, growth and momentum of not only GTI but also the growth experienced by clients and partners from working with GTI. The blue represents GTI’s unity and projects optimism and peace of mind both internally and externally.
Through messaging, design and imagery, the rebrand emphasizes the one company that we are, The GTI Group, as a full-service logistics provider. A solutions-first message is seen on all marketing materials, from website and social media to email, print and digital collateral, signage and more.
View the newly designed website at www.thegtigroup.com.
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